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Data Quotes

Business DataData needs no introduction, really. Those of us in the industry already know its importance, its beauty, its temptations, its charms. We know how deeply data impacts all aspects of our lives. Simply put, we know data.

These quotes discuss the attitudes, opinions and passions surrounding data. Enjoy!

Big data doesn’t only involve dealing with large volumes of data; it’s about handling the sum of the data.

– Scott Schlesinger 

Big data is at the foundation of all of the megatrends that are happening today, from social to mobile to the cloud to gaming.

– Chris Lynch, ex-Vertica CEO 

Big Data is like Sex in High School – Lots of people are talking about it, but few are having it.

– Eric Hansen, SiteSpect 

Big data is really about big questions.

– Mat Young in Techworld.com 

Big data is the next frontier for innovation, competition and productivity.

– McKinsey Global Institute 

Big data is the renaissance of the nerd.

– Michael Karasick, IBM 

Data is the new science. Big Data holds the answers. Are you asking the right questions?

– Pat Gelsinger, EMC 

Every company has big data in its future and every company will eventually be in the data business.

– Thomas H. Davenport 

Every day, three times per second, we produce the equivalent of the amount of data that the Library of Congress has in its entire print collection, right? But most of it is like cat videos on YouTube or 13-year-olds exchanging text messages about the next Twilight movie.

– Nate Silver 

Good Big Data teams will be very tolerant of “failure”.

– Graham Oakes in econsultancy.com 

One [Big Data] challenge is how we can understand and use big data when it comes in an unstructured format.

– Steve McDonnell 

The most important question regarding Big Data at almost any company is: How much are your customers really worth?

– Bill Lee 

The most significant idea for big data is that it allows you to see around corners and react.

– Michael Cavaretta, Ford 

With too little data, you won’t be able to make any conclusions that you trust. With loads of data you will find relationships that aren’t real… Big data isn’t about bits, it’s about talent.

– Douglas Merrill 

You need a deep stack of skills to do Big Data.

– Graham Oakes in econsultancy.com 

If an education agency is spending time cleaning data, then the processes are wrong.

– Nebraska Department of Education 

No large, global, heterogeneous, multi-business- and product-line enterprise can ever hope to clean up all of its data – it’s always a continuous journey. The key is knowing what data sources feed your BI applications and how confident you are about the accuracy of data coming from each source.

– Boris Evelson, Forrester Research analyst 

An e-business can’t run without accurate data about its’ customers and business partners, and that need is elevating data cleansing from an obscure, specialized technology to a core requirement for data warehousing, CRM and web-based commerce.

– Mike Faden 

Data is useful. High-quality, well-understood, auditable data is priceless.

– Ted Friedman, Gartner 

Data quality is corporate America’s dirty little secret.

– Paul Gillin 

Errors using inadequate data are much less than those using no data at all.

– Charles Babbage 

He who knows nothing is closer to the truth than he whose mind is filled with falsehoods and errors.

– Thomas Jefferson 

I kind of have to be a master of cleaning, extracting and trusting my data before I do anything with it.

– Scott Nicholson 

As available data becomes more complex and extensive, weaving it into a visualization that invites engagement, understanding and decision-making is a bigger challenge, with a bigger opportunity for payoff.

– Ryan Bell, EffectiveUI interface developer 

Above all else show the data.

– Edward R. Tufte 

Above all get obsessed about data.

– Jerry Yang, founder of Yahoo 

Conducting data analysis is like drinking a fine wine. It is important to swirl and sniff the wine, to unpack the complex bouquet and to appreciate the experience. Gulping the wine doesn’t work.

– Daniel B. Wright (2003) 

Data are becoming the new raw material of business.

– Craig Mundie, Microsoft 

Data are just summaries of thousands of stories – tell a few of those stories to help make the data meaningful.

– Chip & Dan Heath, Authors of Made to Stick, Switch 

Data beats emotions.

– Sean Rad, founder of Ad.ly 

Data is a precious thing and will last longer than the systems themselves.

– Tim Berners-Lee 

Data is not information, information is not knowledge, knowledge is not understanding, understanding is not wisdom.

– Clifford Stoll 

Data is oxygen to the direct marketing community. All the elegant solutions and revenue generating mechanisms – segmentation, personalisation, in- bound/out-bound integration, analytics, profiling, event-triggering and so on – are starved of life without it, and tainted by impurities in it.

– Jeremy Bedford 

Data is the new oil!

– Clive Humby 

Data is the new oil? No: Data is the new soil.

– David McCandless 

Data matures like wine, applications like fish.

– Andy Todd 

Data really powers everything that we do.

– Jeff Weiner, LinkedIn 

Data that is loved tends to survive.

– Kurt Bollacker, Data Scientist 

Data! Data! Data! I can’t make bricks without clay!

– Sherlock Holmes 

Every second of every day, our senses bring in way too much data than we can possibly process in our brains.

– Peter Diamandis 

Hiding within those mounds of data is knowledge that could change the life of a patient, or change the world.

– Atul Butte, Stanford 

I have travelled the length and breadth of this country and talked with the best people, and I can assure you that data processing is a fad that won’t last out the year.

– Editor in charge of business books for Prentice Hall, 1957. 

I never guess. It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.

– Sherlock Holmes 

I’ve come across several people that are collecting data just to collect because at some point in the future they might be able to get some valuable information out of it. The question is, is it worth doing that? Is it worth keeping that data and for how long? … You can’t just store your data forever. It’s not free to do, and it’s a compounding problem.

– Dave McCrory, Warner Music Group SVP 

If we have data, let’s look at data. If all we have are opinions, let’s go with mine.

– Jim Barksdale, former Netscape CEO 

In God we trust. All others must bring data.

– W. Edwards Deming 

Information is the oil of the 21st century, and analytics is the combustion engine.

– Peter Sondergaard, Gartner 

Intuition becomes increasingly valuable in the new information society precisely because there is so much data.

– John Naisbitt 

It is very common to find that the data to support many of the business information needs is simply not available at the levels required, or that it is of such bad quality that it is impossible to use. Resolution of these types of issues often requires fundamental changes to business processes.

– Alison Newell 

It’s amazing how much data is out there. The question is how do we put it in a form that’s usable?

– Bill Ford Jr. 

Listening to the data is important… but so is experience and intuition. After all, what is intuition at its best but large amounts of data of all kinds filtered through a human brain rather than a math model?

– Steve Lohr 

Maybe stories are just data with a soul.

– Brené Brown 

No great marketing decisions have ever been made on qualitative data.

– John Sculley 

One person’s data is another person’s noise.

– K.C. Cole 

People have become complacent in their approach – believing that they have answered the problem – but data management is coming back with a vengeance due to realisation that “multichannel” has actually created a very fragmented world. Most of the benefits sought from implementing CRM and marketing systems are being lost because of fragmented data. Worse, organisations are alienating the very customers they sought to attract through well-intentioned but badly joined-up cross-channel execution.

– Jeremy Bedford 

Scientists do not collect data randomly and utterly comprehensively. The data they collect are only those that they consider *relevant* to some hypothesis or theory.

– David Lewis-Williams 

Something I am a big fan of is rapid virtualization strategy where you can build a BI solution on a virtual layer, deploy it immediately and then decide, if it’s still around in a few weeks, whether you need to move that data to a data warehouse. It may be that we find a lot of things we never need to put into a data warehouse because they are short-term uses or lose their usefulness. You don’t want to spend more on a data warehouse than makes sense.

– Stacey Jones, UPS Lead System Architect 

The data fabric is the next middleware.

– Todd Papaioannou 

The goal is to turn data into information, and information into insight.

– Carly Fiorina, Hewlett-Packard Co. 

The more data banks record about each one of us, the less we exist.

– Marshall McLuhan 

The next darwin is more likely to be a data wonk than a naturalist wandering through an exotic landscape.

– David Weinberger 

The problem is that data isn’t interesting to your average marketer. It is perceived as a difficult technical topic that requires the assistance of IT – not marketing’s greatest bedfellow – and takes ages to sort out. Historically this was true but the technology has moved on, and now it is not just much easier but absolutely imperative to solve this in today’s multi-channel environment.

– Jeremy Bedford 

The temptation to form premature theories upon insufficient data is the bane of our profession.

– Sherlock Holmes 

The world is now awash in data and we can see consumers in a lot clearer ways.

– Max Levchin, PayPal co-founder. 

The world is one big data problem.

– Andrew McAfee 

Too often we forget that genius, too, depends upon the data within its reach, that even Archimedes could not have devised Edison’s inventions.

– Ernest Dimnet 

Torture the data, and it will confess to anything.

– Ronald Coase, Economics, Nobel Prize Laureate 

What we have is a data glut.

– Vernon Vinge 

When you actually go into the business world and you look at the data, half of the data is missing, some of it doesn’t make any sense, but you still have to use it. You can’t say, ‘I quit.’

– Dr. Goutam Chakraborty, Oklahoma State University 

While traditional BI is interested in the ‘what and the where,’ data scientists are interested in the ‘how and why’.

– Amit Mehta, EMC 

With data collection, ‘the sooner the better’ is always the best answer.

– Marissa Mayer 

Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.

– Geoffrey Moore, Author of Crossing the Chasm & Inside the Tornado 

You can have data without information, but you cannot have information without data.

– Daniel Keys Moran 

You can use all the quantitative data you can get, but you still have to distrust it and use your own intelligence and judgment.

– Alvin Toffler 

Image courtesy of jannoon028 / FreeDigitalPhotos.net

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