Data needs no introduction, really. Those of us in the industry already know its importance, its beauty, its temptations, its charms. We know how deeply data impacts all aspects of our lives. Simply put, we know data.
These quotes discuss the attitudes, opinions and passions surrounding data. Enjoy!
Big data doesn’t only involve dealing with large volumes of data; it’s about handling the sum of the data.
– Scott Schlesinger
Big data is at the foundation of all of the megatrends that are happening today, from social to mobile to the cloud to gaming.
– Chris Lynch, ex-Vertica CEO
Big Data is like Sex in High School – Lots of people are talking about it, but few are having it.
– Eric Hansen, SiteSpect
Big data is really about big questions.
– Mat Young in Techworld.com
Big data is the next frontier for innovation, competition and productivity.
– McKinsey Global Institute
Big data is the renaissance of the nerd.
– Michael Karasick, IBM
Data is the new science. Big Data holds the answers. Are you asking the right questions?
– Pat Gelsinger, EMC
Every company has big data in its future and every company will eventually be in the data business.
– Thomas H. Davenport
Every day, three times per second, we produce the equivalent of the amount of data that the Library of Congress has in its entire print collection, right? But most of it is like cat videos on YouTube or 13-year-olds exchanging text messages about the next Twilight movie.
– Nate Silver
Good Big Data teams will be very tolerant of “failure”.
– Graham Oakes in econsultancy.com
One [Big Data] challenge is how we can understand and use big data when it comes in an unstructured format.
– Steve McDonnell
The most important question regarding Big Data at almost any company is: How much are your customers really worth?
– Bill Lee
The most significant idea for big data is that it allows you to see around corners and react.
– Michael Cavaretta, Ford
With too little data, you won’t be able to make any conclusions that you trust. With loads of data you will find relationships that aren’t real… Big data isn’t about bits, it’s about talent.
– Douglas Merrill
You need a deep stack of skills to do Big Data.
– Graham Oakes in econsultancy.com
If an education agency is spending time cleaning data, then the processes are wrong.
– Nebraska Department of Education
No large, global, heterogeneous, multi-business- and product-line enterprise can ever hope to clean up all of its data – it’s always a continuous journey. The key is knowing what data sources feed your BI applications and how confident you are about the accuracy of data coming from each source.
– Boris Evelson, Forrester Research analyst
An e-business can’t run without accurate data about its’ customers and business partners, and that need is elevating data cleansing from an obscure, specialized technology to a core requirement for data warehousing, CRM and web-based commerce.
– Mike Faden
Data is useful. High-quality, well-understood, auditable data is priceless.
– Ted Friedman, Gartner
Data quality is corporate America’s dirty little secret.
– Paul Gillin
Errors using inadequate data are much less than those using no data at all.
– Charles Babbage
He who knows nothing is closer to the truth than he whose mind is filled with falsehoods and errors.
– Thomas Jefferson
I kind of have to be a master of cleaning, extracting and trusting my data before I do anything with it.
– Scott Nicholson
As available data becomes more complex and extensive, weaving it into a visualization that invites engagement, understanding and decision-making is a bigger challenge, with a bigger opportunity for payoff.
– Ryan Bell, EffectiveUI interface developer
Above all else show the data.
– Edward R. Tufte
Above all get obsessed about data.
– Jerry Yang, founder of Yahoo
Conducting data analysis is like drinking a fine wine. It is important to swirl and sniff the wine, to unpack the complex bouquet and to appreciate the experience. Gulping the wine doesn’t work.
– Daniel B. Wright (2003)
Data are becoming the new raw material of business.
– Craig Mundie, Microsoft
Data are just summaries of thousands of stories – tell a few of those stories to help make the data meaningful.
– Chip & Dan Heath, Authors of Made to Stick, Switch
Data beats emotions.
– Sean Rad, founder of Ad.ly
Data is a precious thing and will last longer than the systems themselves.
– Tim Berners-Lee
Data is not information, information is not knowledge, knowledge is not understanding, understanding is not wisdom.
– Clifford Stoll
Data is oxygen to the direct marketing community. All the elegant solutions and revenue generating mechanisms – segmentation, personalisation, in- bound/out-bound integration, analytics, profiling, event-triggering and so on – are starved of life without it, and tainted by impurities in it.
– Jeremy Bedford
Data is the new oil!
– Clive Humby
Data is the new oil? No: Data is the new soil.
– David McCandless
Data matures like wine, applications like fish.
– Andy Todd
Data really powers everything that we do.
– Jeff Weiner, LinkedIn
Data that is loved tends to survive.
– Kurt Bollacker, Data Scientist
Data! Data! Data! I can’t make bricks without clay!
– Sherlock Holmes
Every second of every day, our senses bring in way too much data than we can possibly process in our brains.
– Peter Diamandis
Hiding within those mounds of data is knowledge that could change the life of a patient, or change the world.
– Atul Butte, Stanford
I have travelled the length and breadth of this country and talked with the best people, and I can assure you that data processing is a fad that won’t last out the year.
– Editor in charge of business books for Prentice Hall, 1957.
I never guess. It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.
– Sherlock Holmes
I’ve come across several people that are collecting data just to collect because at some point in the future they might be able to get some valuable information out of it. The question is, is it worth doing that? Is it worth keeping that data and for how long? … You can’t just store your data forever. It’s not free to do, and it’s a compounding problem.
– Dave McCrory, Warner Music Group SVP
If we have data, let’s look at data. If all we have are opinions, let’s go with mine.
– Jim Barksdale, former Netscape CEO
In God we trust. All others must bring data.
– W. Edwards Deming
Information is the oil of the 21st century, and analytics is the combustion engine.
– Peter Sondergaard, Gartner
Intuition becomes increasingly valuable in the new information society precisely because there is so much data.
– John Naisbitt
It is very common to find that the data to support many of the business information needs is simply not available at the levels required, or that it is of such bad quality that it is impossible to use. Resolution of these types of issues often requires fundamental changes to business processes.
– Alison Newell
It’s amazing how much data is out there. The question is how do we put it in a form that’s usable?
– Bill Ford Jr.
Listening to the data is important… but so is experience and intuition. After all, what is intuition at its best but large amounts of data of all kinds filtered through a human brain rather than a math model?
– Steve Lohr
Maybe stories are just data with a soul.
– Brené Brown
No great marketing decisions have ever been made on qualitative data.
– John Sculley
One person’s data is another person’s noise.
– K.C. Cole
People have become complacent in their approach – believing that they have answered the problem – but data management is coming back with a vengeance due to realisation that “multichannel” has actually created a very fragmented world. Most of the benefits sought from implementing CRM and marketing systems are being lost because of fragmented data. Worse, organisations are alienating the very customers they sought to attract through well-intentioned but badly joined-up cross-channel execution.
– Jeremy Bedford
Scientists do not collect data randomly and utterly comprehensively. The data they collect are only those that they consider *relevant* to some hypothesis or theory.
– David Lewis-Williams
Something I am a big fan of is rapid virtualization strategy where you can build a BI solution on a virtual layer, deploy it immediately and then decide, if it’s still around in a few weeks, whether you need to move that data to a data warehouse. It may be that we find a lot of things we never need to put into a data warehouse because they are short-term uses or lose their usefulness. You don’t want to spend more on a data warehouse than makes sense.
– Stacey Jones, UPS Lead System Architect
The data fabric is the next middleware.
– Todd Papaioannou
The goal is to turn data into information, and information into insight.
– Carly Fiorina, Hewlett-Packard Co.
The more data banks record about each one of us, the less we exist.
– Marshall McLuhan
The next darwin is more likely to be a data wonk than a naturalist wandering through an exotic landscape.
– David Weinberger
The problem is that data isn’t interesting to your average marketer. It is perceived as a difficult technical topic that requires the assistance of IT – not marketing’s greatest bedfellow – and takes ages to sort out. Historically this was true but the technology has moved on, and now it is not just much easier but absolutely imperative to solve this in today’s multi-channel environment.
– Jeremy Bedford
The temptation to form premature theories upon insufficient data is the bane of our profession.
– Sherlock Holmes
The world is now awash in data and we can see consumers in a lot clearer ways.
– Max Levchin, PayPal co-founder.
The world is one big data problem.
– Andrew McAfee
Too often we forget that genius, too, depends upon the data within its reach, that even Archimedes could not have devised Edison’s inventions.
– Ernest Dimnet
Torture the data, and it will confess to anything.
– Ronald Coase, Economics, Nobel Prize Laureate
What we have is a data glut.
– Vernon Vinge
When you actually go into the business world and you look at the data, half of the data is missing, some of it doesn’t make any sense, but you still have to use it. You can’t say, ‘I quit.’
– Dr. Goutam Chakraborty, Oklahoma State University
While traditional BI is interested in the ‘what and the where,’ data scientists are interested in the ‘how and why’.
– Amit Mehta, EMC
With data collection, ‘the sooner the better’ is always the best answer.
– Marissa Mayer
Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.
– Geoffrey Moore, Author of Crossing the Chasm & Inside the Tornado
You can have data without information, but you cannot have information without data.
– Daniel Keys Moran
You can use all the quantitative data you can get, but you still have to distrust it and use your own intelligence and judgment.
– Alvin Toffler
Image courtesy of jannoon028 / FreeDigitalPhotos.net
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